Chipotle's Halloween promotion, together with the crisp fall weather and crowds of trick-or-treaters, screams Halloween.
The business is hosting the famous campaign again this year and awarding select lucky customers extra bonuses and treats.
Digital orders placed between 3 p.m. local time and closing time on Halloween will receive a $6 entrée by using the code "BOORITO" at checkout. This might save you a lot on a Chipotle dinner because entrees are over $10.
Since 2000's Halloween burrito costume contest, Chipotle has launched the Boorito campaign. In previous years, Chipotle customers had to wear costumes to enjoy reduced meals, but not this year.
Boorito is a Chipotle staple. "Our digital offer makes it easier for fans to celebrate Halloween with real food this year," stated the chief brand officer.
For the first time, several college town Chipotle stores will stay open until midnight, allowing fortunate customers more opportunity to take advantage of the deal.
"Chipotle is evolving its 23-year Boorito legacy by embracing the late-night dining preferences of young adults who like the convenience of craveable food wherever and whenever they want it," the company stated today.
"Over the past two years, Chipotle has seen a thirty percent rise in transactions after 8pm on October and 81 percent of 18- to 26-year-olds polled reported wanted to see Chipotle open until midnight."
After Boorito's turmoil, Chipotle may keep certain stores open later this year to spread out the crowds.
Customers complained app difficulties and absurdly lengthy wait times at packed, understaffed eateries during the 2021 promotion. Long waits led several customers to leave without eating.
On Halloween, 53 locations in college towns that eat the most Chipotle will be open late. New York City, Los Angeles, Tampa, Nashville, Philadelphia, and Austin have shops.
The first 100 digital orders placed after 10 p.m. local time and midnight at each of the 53 late-opening locations on Halloween will receive a bottle of this spicy sauce, so act fast!